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Antonio Asensio Pizarro was born in Barcelona on June 11, 1947. He studied Industrial Engineering in the Catalan capital, but his talent was writing and his vocation journalism. At 18 years of age he started writing in the sports section of El Correo Catalán and, after the death of his father, he was in charge of the family business, called Carmelo Asensio SA, a workshop of photocomposition and mechanics.
In 1976, with a social capital of only of half a million pesetas, he founded the
Grupo Zeta, achieving two months later the exit to the sale selling of the weekly paper Interviú, a complete success.
His publishing business expanded very rapidly and extracted to the bought Tiempo, Panorama, Viajar, Conocer, La Voz de Asturias and the most important,
El Periódico de Catalunya, from 1978.
In 1986 he acquired, also, the la Editorial Bruguera, which it turned into Ediciones B. At the end of the same decade, he tried an incursion in the television sector and did a good part of it with the shareholders of Antena 3, where he presided until 1997, when Telefónica entered.
Subsequently, he took part in the launch of the newspaper La Razón and Real Club Deportivo Mallorca y el Málaga Club de Fútbol.
He died in Madrid on April 20, 2001 because of a cerebral tumor that had him supported in a comma during the last months of his life. He left behind three children: Ingrid, Jessica and Antonio Asensio Mosbah. The last one entered the Council of Administration of the Group at 18 years old.